Since being put on skis at the age of two, I've been fortunate enough to spend many holidays in the Alps. Growing up it became a tradition with my family to buy a hoodie or a t-shirt for my sister and I to remember that trip.
As I got older and started buying my own, I began to get sick of paying for touristy screen printed designs that tended to fade after a few washes.
Frustrated by the lack of quality casual clothing options for those who share my passion and love for the Alps...Alpine Apparel was born.
I’ve combined high-quality fabrics with a minimalist embroidered design style, and set out to create a brand that takes inspiration from these passions and combines them into quality casual clothing that can be worn both on and off the slopes.
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@alpineapparelofficial