Our Story

Since being put on skis at the age of two, I've been fortunate enough to spend many holidays in the Alps. Growing up it became a tradition with my family to buy a hoodie or a t-shirt for my sister and I to remember that trip. 

As I got older and started buying my own, I began to get sick of paying for touristy screen printed designs that tended to fade after a few washes.

Alpine Apparel founder as a kid in Avoriaz
Alpine Apparel founder Aidan, with his sister Imogen in Avoriaz as kids

Frustrated by the lack of quality casual clothing options for those who share my passion and love for the Alps...Alpine Apparel was born.

I’ve combined high-quality fabrics with a minimalist embroidered design style, and set out to create a brand that takes inspiration from these passions and combines them into quality casual clothing that can be worn both on and off the slopes.